Ecular is a concept project that aims to make the stories behind products transparent and empower consumers to make more sustainable choices.
Find out more on ecular.org
Ecular is based on my bachelor’s thesis:
Based on the current climate crisis, my thesis explores to what extent visual communication can be used as a tool to foster sustainable consumption and thus provoke social change. Combining scientific research, interviews with experts and my own designs, it attempts to provide possible answers, including three visual drafts for a CO2-pricetag that can be used to label food and other consumption goods. This project covers content production, editorial design as well as the final production of the bound thesis.
Written in Berlin and Vienna in the summer of 2019,
supported by Sigrid Bürstmayr.