After ten years of being in business, the ballet studio of my mum wanted to refresh its brand to be more modern & concise across all media, while staying true to the values that have made it successful in the last ten years.
I helped revamp the entire brand communication for »Ballettstudio Caroline Jablonski«, which included a name change, social media strategy, the development of an entirely new website, production of new photographs for print & online publication and a new corporate design to communicate the brand more effectively across all kinds of media. The studio is now well-equipped for the next ten years and I'm proud to have shaped its story in such a significant way.
The photographs were taken over the course of two days. I deliberately chose a documentary style for the photographs, depicting the children during their ballet & dance classes. This resulted in over 3000 photographs, of which 200 were edited and given to the client.
To see more photographs, visit the new website ballett-tulln.at, which was also re-engineered from the ground up. All of the code & content was re-written & tailored to the needs of both prospective and existing customers.